I’M AN ACD ART DIRECTOR

WE SHOULD WORK TOGETHER. WHY? GREAT QUESTION…

I’m a hard worker and I don’t throw that résumé cliché around lightly. I believe good enough is never good enough, and if I’m not proud of the work, we’re not done.

I’m a seasoned agency creative, passionate leader, relentless thinker, and word-obsessed Art Director who knows how to turn complex ideas into campaigns people actually want to see. I lead with curiosity, collaborate with purpose, and bring equal parts strategy, craft, and attitude to the table.

I’m plotting world domination one brand at a time. Ha. Watch out.

I love talking to people, digging into what makes them tick, and finding inspiration in the places you’d least expect it, especially on an ordinary Tuesday. My favorite color is polka-dotted. I prefer my furniture properly aged. I call my dogs anything but their actual names. And I make some seriously killer Mexican food. Just saying. Wink.

Professionally, I’ve built work across both general-market and Hispanic-market audiences, bringing a distinctly Mexican-American perspective to the creative process. I grew up between the U.S. and Mexico, so cultural fluency isn’t something I studied, it’s something I live. I’m fully bilingual in English and Español and know how to create work that connects across cultures without losing its point of view.

Over the years, I’ve had the pleasure of creating for some pretty damn cool brands, including Wendy’s, Valspar, U by Kotex, Depend, Poise, Ford, Pure Michigan, GM, Colonial Williamsburg, Michigan Credit Union, Boy Scouts of America, Florida Power & Light, Michigan Economic Development, Visit California, Visit San Diego, Mammoth Lakes, Visit Napa Valley, Tahiti Tourism, LEGOLAND California Resort & Hotel, Disney Meetings & Events, Disney Youth, California Grown, Puttery, Drive Shack, Smirnoff, and plenty of others.

I’m a thinker. A doer. A storyteller. A leader. A creative who believes the best work doesn’t just look good—it makes people feel something.

And yeah, I’m still plotting that world domination thing.

Email
hello@danielaponce.com