Visit California: Kidifornia

California is “the ultimate family playground.” With theme parks aplenty, plus state and national parks, beaches, zoos, aquariums and more, it's almost like the whole state was made for kids (and it brings out the playful side of parents too!) All of these awesome options make California one of the most kid-friendly places in the world, so we're changing the name from California to Kidifornia—where kids rule.

Client: Visit California
Agency: Mering
Creative Team: Jessica Urgo | Daniela Ponce
Creative Director: Kerry Krast

Awards:
2019 Cross Platform – Silver Addy
2019 Film, Video & Sound – Gold Addy