When Wendy's set out to become the unofficial sponsor of the 2026 World Cup, they dreamed up The Wendy's Cup—a playful campaign built to get fans cheering beyond the pitch.

My challenge was to create a bold, eye-catching visual identity that felt fresh, clean, and unmistakably Wendy's. From crafting the campaign logo to designing swag, out-of-home advertising, and custom packaging, every touchpoint celebrated the excitement of the world's biggest soccer tournament while staying true to the brand's iconic personality.

Client: Wendy’s
Agency: VML
Creative Team: Daniela Ponce