WENDY’S X IVY QUEEN

Wendy’s was seeking to reposition breakfast in Puerto Rico, one of its strongest international markets. Puerto Rico has a special relationship with queens and Wendy's being the only woman in QSR, brings something to the table no one else does. Who better to partner with Wendy’s to reposition the brand than the one and only Queen of reggaeton and Icon to Puerto Rico: Ivy Queen.

Client: Wendy’s
Agency: VML
Creative Team: Jesus Franco | Daniela Ponce