Adventures in Kidifornia

Adventures in Kidifornia is a 60 second, social media forward series aimed at inspiring fun and educational family trips. It combines illustrations, talk or thought bubbles, and supers to tell the story while teaching a little about each location. In each episode, we follow “the explorers” as they travel to family-friendly destinations around California and check out all the amazing things there are to do.

For the first set in the series, we shot at three pre-chosen locations in San Diego. Each video also comes in a 1:1 version for Instagram. These shared in 3 languages: English, Spanish and Chinese.

Client: Visit California
Agency: Mering
Creative Team: Jessica Urgo | Daniela Ponce
Creative Director: Kerry Krast