Rebel of Craft Brewing

Stone Brewing founder Greg Koch is a contrarian. He declared war on fizzy yellow beer, defied the industry by making some of the hoppiest brews on Earth, and made a name for himself without using advertising. In 20 years he’s changed the landscape of the entire brewing industry, leading the charge from San Diego, California, also known as Beer Mecca. If there’s one thing that is true about Greg, it’s that he doesn't give a fizzy yellow beer what you think.

Client: Visit California
Agency: Mering
Creative Team: Jessica Urgo | Daniela Ponce
Creative Director: Kerry Krast