Wendy’s: Gotta Be Wendy’s

To help Wendy’s better connect with young, bilingual Hispanics across the U.S., we made Spanglish the official language for our Hispanic market TV commercials. We also enlisted comedienne and internet celeb Joanna Hausmann as the voice for a new brand campaign that features sassy cultural insights and plenty of tasty food footage.

Client: Wendy’s
Agency: VML
Creative Team: Brian McIntyre | Jesus Franco | Daniela Ponce
Creative Director: Felipe Dornelas