Wendy’s currently has restaurants in 29 countries worldwide (and counting). We create toolkits in English and Spanish that local teams can use to help promote various menu items. Most toolkits contain online video, paid and organic social assets, along with some out-of-home layouts and a healthy serving of our Wendy’s signature sass. Here are a few of my favorite pieces.

Client: Wendy’s
Agency: VML
Creative Team: Brian McIntyre | Daniela Ponce
Creative Director: Ricardo Lopera